Classics, that can't be dated to particular year or season, and can't even be linked to a specific gender, universally recognized but with a standout potential, way that challenges sartorial codes.
At times of instability and uncertainty, gliding between the real and the unreal, dream and reality, yesterday and tomorrow, enables us to stare down our fears and offer an escape route. Incantesimo takes also its inspiration from the feminine archetype of fairytales: femme fatale, glamorous, seductive, magnetic...
The theme responds to the consumer's increasingly pressing consideration for sustainability. Value lies in the quality of the materials used and in the care required to make the yarns. The beauty of the natural colors of alpaca becomes the focal point.
A paradigm shift from the industrial to the crafted, from the serial to the unique and from the fast to the slow. A fundamentally subversive exploration of identity through traditional craft and industrial innovations.